- Main
- Business & Economics - Management & Leadership
- Ask, Measure, Learn: Using Social Media...
Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
Lutz Finger, Soumitra DuttaYou can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.
Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
- Descargar
- pdf 22.03 MB Current page
- Checking other formats...
- Converter para
- Desbloquear a conversão de ficheiros superiores a 8 MB Premium
O arquivo será enviado a você através do Messenger Telegram. Pode levar de 1 a 5 minutos antes de recebê-lo.
NOTA: Verifique se você ligou a sua conta ao Telegram Bot da Z-Library.
O arquivo será enviado para sua conta do Kindle. Pode levar de 1 a 5 minutos antes de recebê-lo.
Nota: Você precisa verificar cada livro que envia para o Kindle. Verifique sua caixa de e-mail para um e-mail de confirmação do Amazon Kindle Support.
- Envie para leitores eletrónicos
- Limite aumentado de download
- Converter ficheiros
- Mais resultados de pesquisa
- Outros benefícios